Information, Aggregate Information, and Uses of Collected Information
We gather certain types of customer information in an effort to improve your shopping experience and to communicate with you about our products, services, promotions and contests. www.cafemammamia.com may also use this information to make offers to you, help us develop and improve the online store and tailor our site to your interests.
www.cafemammamia.com collects two types of information about users: "Personal Information" (such as name, email address, mailing address and phone) and "Aggregate Information" (such as information about how many users log on to our sites on a daily basis).
Personal Information is collected online when users voluntarily register with the online shop to purchase items, receive electronic newsletters, use community and communication services, answer surveys and enter contests and other promotional opportunities provided on shop. We also maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from our stores and from third parties we work with.
Aggregate Information is non-personally identifiable/anonymous information such as types of products purchased, most frequently accessed pages, IP addresses or search terms. Aggregate Information is used in a collective manner. Tracking Internet Protocol (IP) addresses is one method of collecting Aggregate Information about your activities online and information volunteered by you. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our site, our servers log your IP address.